- Drive market growth, enhance brand equity, and achieve business objectives.
- Enhance brand awareness, consumer engagement, and revenue growth.
- Ensure brand consistency, innovation, and competitive advantage.
About the Role:
We are seeking an experienced Senior Brand Manager to lead the branding and marketing strategies for a well-established manufacturing company. You will play a crucial role in shaping brand perception, driving consumer engagement, and ensuring market leadership.
Key Responsibilities: - Lead the overall brand management, ensuring the achievement of profit, volume, and equity objectives.
- Develop and implement annual and long-term brand strategies to enhance market position.
- Manage marketing budgets effectively, ensuring optimal allocation of resources.
- Drive high-impact marketing campaigns, sponsorships, and consumer engagement initiatives.
- Oversee third-party agency relationships, ensuring high-quality marketing execution.
- Collaborate with cross-functional teams to ensure smooth execution of brand plans.
- Monitor brand performance and competitor activity to optimise strategies.
- Coach and mentor junior team members, maintaining a culture of growth and excellence.
Key Requirements: - A University Degree in Marketing, Business Management, or a related field (Postgraduate education is a plus).
- 4-5 years of experience in marketing and brand management, with exposure to sponsorship management and sales.
- Strong analytical, project management, and financial skills for budget control.
- Excellent communication, negotiation, and interpersonal skills.
- Passion for marketing, consumer engagement, and brand storytelling.
- Ability to work flexible hours, including nights and weekends when needed.
If this role is the next step in your exciting career, please register your interest by clicking APPLY NOW and submitting your most recent CV in Microsoft Word format with a letter of interest.
Our client's priority is to provide opportunities to high performing Papua New Guineans for this position. Only shortlisted candidates will be contacted.
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