DIGITAL BRAND SPECIALIST

LOCATED: LAE MOROBE

The business that was started by Seeto Kui with 100 Pounds in 1938 is now a substantial multi-million Kina business. with over 1000 employees, distributing throughout Papua New Guinea in the grocery, variety, supermarket, plumbing supplies, hardware, construction, and stationery and office supplies market.

JOB DESCRIPTION:

Reporting to the Brand Manager, the Digital Brand Specialist is responsible for developing and executing digital marketing strategies across social media platforms by creating engaging content, analysing data to optimize campaigns, and staying up-to-date with digital trends to drive brand awareness and achieve business objectives.

Roles and responsibilities:

• Creating and managing comprehensive and realistic digital marketing plans aligned with overall Brand & marketing strategy.
• Producing high-quality social media content to engage audience and drive brand awareness.
• Monitoring and managing social media accounts, engaging with followers, and running targeted campaigns.
• Managing paid advertising campaigns across platforms like Google Ads and Facebook Ads.
• Tracking Social Media traffic and user behavior to measure campaign performance and identify areas for improvement.
• Staying updated on digital trends and competitor analysis to inform strategy.
• Analysing data and presenting insights to stakeholders on campaign performance.
• Working with cross-functional teams including design, marketing, and sales to execute digital initiatives.

Skills & Knowledge:

• Social Media Savvy, knowledge and experience in using content management systems such as Google Ads, Hootsuite and Meta.
• Strong creative writing and design skills and the ability to create visually engaging content.
• Strong analytical skills - demonstrated ability in analyzing and interpreting data to draw insights, make informed decisions and present to management as and when needed.
• Ability to manage multiple projects and meet deadlines effectively.
• Excellent written and verbal communication to collaborate with internal teams and stakeholders.
• Ability to work within a diverse team.

SEETO KUI (HOLDINGS LIMITED) [email protected] or [email protected]